I don't "manage"; I make a difference.
I don't posture; I produce.
I don't dictate; I collaborate.
Me, Summarized
Highly credentialed, multi-award-winning copy and content pro with deep marketing acumen. Categories include food service, luxury, beauty, fashion, travel, healthcare, personal finance, news, sports, entertainment, publishing, and more.
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Need Full Service? No Problem!
I partner with the finest designers and developers in the business to deliver best-of-breed creative solutions across marketing channels.
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Partial Client List
The Food Group (MondelÄ“z International, TABASCO, Perdue, Avocados from Mexico, Regal Springs Tilapia, Ventura Foods, Dawn Foods), Weight Watchers, Hint Water, LifeCare, Walker Innovation/Upside Travel, The Jewish Agency of Israel, Conair Corporation (Cuisinart, Waring, Interplak, Rusk, scünci, BaBylissPRO, Satin Smooth), Dashlane, Time Warner Cable, Brightwell (Outdoor Sportsman Group), Belvoir Media Group, M2 Media Group, Miller Advertising, HealthPlanOne, PACE Advertising, Blink Worldwide (Black Diamond, Adobe, LogicSource), Bottom Line Inc., NorthPage, List Services Corporation, Hochhauser Creative Solutions (Bloomberg Businessweek, The Week, Reader's Digest, Taste of Home, Golf Digest, Condé Nast Traveler, Bon Appétit), Guthy|Renker, Equifax, High 5 Games, The Medical Letter, and many others.
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Awards
• 2010 WebAward: Shopping Standard of Excellence for Shopping Essentials+
• 2010 Internet Advertising Competition (IAC) Award: Outstanding Achievement for FreeScore.com Advertising Campaign
• 2009 WebAward (Two Categories): Catalog Standard of Excellence & Shopping Standard of Excellence for SavingsAce.com
• 2006 DMA Bronze International ECHO Award: Entertainment Weekly Postcard Retention Program
• 2005 DMA Bronze International ECHO Award: Entertainment Weekly Insider Movie Screening Campaign
• 2005 Time Consumer Marketing Achievement Award: School Plan Research, Promotion, and Sales
• 2004 Time Consumer Marketing Achievement Award: For New Golf Magazine Renewal Series
• 2002 Time Consumer Marketing Achievement Award: For Development of the Fundraising Channel
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Education
M.S. Communication Studies (Highest Honors)
Specialization: Organizational Communications
College of New Rochelle, New York
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Kudos
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"Joe is an amazing creative partner to work with. He gets it and then improves on it and makes it better and better. We have worked together multiple times. He has a great personality and makes you look good."
-- Saralyn Bass, Chief Digital Officer, Miller Advertising
“Joe is a first-rate copywriter and I recommend him without qualification. I hired numerous agencies, designers and copywriters at AOL and found myself often looking to Joe when I needed high quality work done quickly.”
-- Allen Tackett, Senior Marketing Manager, AOL
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"I worked with Joe to create some new banner ad and landing page creative - his assets drove a significant lift in conversion and provided us with great insights. He is a strong direct-response marketer and we were able to leverage his previous experience and strategic recommendations to drive revenue growth. I would definitely recommend Joe - he developed unique new creative concepts and was incredibly easy to work with. He was able to accommodate changes very quickly and enabled us to have some nice wins in market! I look forward to working with Joe in the future when possible and consider him a subject matter expert in direct-response marketing for the financial services industry."
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-- Amber Sappington, Marketing Director, Equifax
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"I have used Joe for multiple design and copy projects at Belvoir Media Group. Joe's work has been tested against dozens of designs from other professionals and has consistently converted best. I would highly recommend Joe to anyone without hesitation. His work was always of the highest quality, Joe translated feedback effectively, and deliverables were on time or ahead of schedule."
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-- David Clemen, Marketing Director, Belvoir Media Group
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“Joe always impressed me and other members of our team with his unique ability to display a passion for his work while consistently developing creative and strategic improvements to our business. One of the keys to his success has been his ability to build strong relationships with people at all levels of the organization and leveraging those relationships to consistently meet and exceed the goals for himself, his department and the company. In fact, Joe’s creative efforts led to our team receiving Time Inc.’s annual Consumer Marketing Achievement Award.”
-- Jim Cahn, Marketing Manager, Time Inc.
"I have had the pleasure of working with Joe for the last few years on a variety of projects ranging from web site builds, sales presentations, emails, offline collateral materials and more. No matter what type of project Joe was on participating in, he consistently brought a unique, highly creative and interesting point of view. Some of the most talked about and applauded bodies of work within the organization have been projects that Joe was deeply involved in as well as the sole creative resource for."
-- Sundance Wikander, Director, Product Marketing, Vertrue, Inc.
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